This is a case study on a recent client of ours who successfully used EDDM to promote their real estate law firm. In fact, we have many case studies of how our clients use Every Door Direct Mail to promote their businesses. However, our client Equity Legal LLP, contacted us to promote their San Diego Real Estate firm. e first ran a geo target map and came up with several high-income demos within 25 miles of their location. With this information on board, we developed a high-quality postcard that included a Free Consultation that was pronounced and well displayed. We then segmented the list and dropped it off at the bulk mail center so the client could benefit from the postage savings in their area.
Headlines With Offers Matter For EDDM
One of the things that we have seen over and over again with EDDM is that your headline + your offer is one of the biggest contributing factors to making your campaign convert. When you combine it with a valuable offer, then you can really rock the every door direct postcards as a valuable tool to drive new business.
Demographic Regions Matter
You wouldn’t typically think of EDDM working for a real estate attorney, yet we were able to target dense areas with an above average income. This allowed us to maximize savings and find those individuals who typically are involved in real estate investing or transactions. With their campaign, which found them at their homes and some businesses, we were able to speak with them directly. This directly translated into cases valued over $15,000.
